Elon Musk's Twitter rebranding has caused a stir among digital enthusiasts worldwide. The once-iconic bird logo has been replaced with a minimalist "X," symbolizing a new identity for the platform.

Building a brand is essential for growing a business. But how do you go about building a brand and how much is it going to set you back? What’s the difference between the brand and the logo? Find out more in this article.

As part of our branding-focused Bootcamp Volume One, we explore some well known and international brands that have hidden meanings. One of my favourite examples for this exercise is the logo by Swiss chocolatiers, Toblerone.